Merchants Square: Fall Sidewalk Sale

Don’t Miss the Fall 2026 Sidewalk Sale in Merchants Square, Williamsburg

Merchants Square Spring Sidewalk Sale Dates & Times:
Fri, Sept 11, 2026 – 10:00am – 6:00pm
Sat, Sept 12, 2026 – 10:00am – 6:00pm
Sun, Sept 13, 2026 – 10:00am – 5:00pm

It’s that time of year again! Merchants Square’s Fall Sidewalk Sale is back. It’s better than ever. It offers unbeatable savings and seasonal treats. There are plenty of reasons to spend a fall afternoon exploring your favorite shops. From stylish wardrobe staples to home goods, specialty foods, and more, this is your opportunity to score incredible deals while supporting our local merchants. 

Whether you’re updating your fall wardrobe or on the hunt for unique gifts, there’s something here for everyone. 

Here’s a sneak peek at what’s in store: 
Monkee’s of Williamsburg
Enjoy 30% off select apparel.

Walkabout Outfitter

Save up to 75% off select end-of-season items during the Fall Sidewalk Sale, September 11–13.
Plus, shop end-of-season summer clearance items for 40% off.
Cannot be combined with other discounts. Additional exclusions may apply.

The Shoe Attic

Save 40–80% off select items.

K’Bola Cuban Restaurant & Bar

Enjoy K’Bola’s famous Cuban Sandwich, served with fried yuca and a bottled soda for $13.95.
Cannot be combined with other discounts or promotions.

Scotland House Ltd.

40% off all in-stock sweaters for all three days.
50%–70% off select merchandise for all three days.

R.P. Wallace & Sons General Store

40%–70% off select merchandise.

Christmas Shop

40%–70% off select merchandise.

Campus Shop

40%–70% off select merchandise.

The Carousel Children’s Boutique

Shop special selections at 50% off, including multiple racks of clothing and select shoes and accessories.

Danforth Pewter

Enjoy 30–60% off select merchandise.

Brick & Vine – Extra 20% Off Clearance Merchandise

Save up to 60%* on clearance merchandise, including florals, home decor, and WILLIAMSBURG brand items, perfect for a fall home refresh ahead of the holiday season! The discount will apply to the lowest marked price.

*All sales are final—no returns. Some exclusions apply. Valid on clearance merchandise only from September 11 through 13. Exact savings vary by in-stock merchandise at the time of sale.

Native Sun

Save 40–70% on summer clearance and past-season merchandise.

Make a Day of It! While you shop, enjoy a bite from one of Merchants Square’s many dining options — from casual cafes to elevated dining, there’s no shortage of delicious ways to refuel. 

Your purchases at Merchant Square shops and restaurants not only treat you to fabulous finds but also support the preservation, research, and educational programs of The Colonial Williamsburg Foundation. Join us for a weekend of shopping, dining, and community spirit at the Merchants Square Sidewalk Sale. Don’t miss out on this fantastic opportunity to make memories and support a worthy cause!

Join us in supporting local businesses—visit www.merchantssquare.org for more details.

Want to see what the sales will be?

Merchants Square
134 North Henry Street
Williamsburg, VA 2318