POP Club Returns to the Williamsburg Farmers Market 2024!

POP Club

POP Club at the Williamsburg Farmers Market

Free & Fun for kids ages 4 – 12 
Saturdays at the Williamsburg Farmers Market  
Merchants Square, Williamsburg VA

HOW THE POP CLUB WORKS:  Every Saturday (9 am—11 am) from June 1 to August 31, children (ages 4-12) are invited to participate

  • POP Club begins at 9:00 am.
  • Children must try two bites of the fruit or vegetable of the week. Please let market staff know if your child has a food aversion, allergy, or something that would keep them from being able to participate fully.
  • The POP Passport is used by children to track their POP Club attendance. We keep the passport at the POP Club tent in the market.
  • Participants receive $3 woth of tokens to spend at the market every time they complete both the activity and try the two-bite of the day.

Children will try 2 bites of a fruit or vegetable, and participate in an activity in order to earn POP Bucks ($3) to spend at market.

The Power of Produce (POP) Club provides a fun opportunity for children to engage in our local food system through conversations directly with farmers, educational games and demonstrations, and exposure to new fruits and vegetables. In addition to participating in activities, POP Club kids receive vouchers to spend at the market, allowing them to make their own shopping decisions.  The more POP Club meetings you attend, the more opportunities there are to earn vouchers, win prizes, and enjoy activities at the market.  POP Club will run from June 1 – August 31, 2024.

Want to get more information and sign up? Click Here!


Williamsburg Farmers Market
345 W Duke of Gloucester St. and P4 Parking Lot


  • Olivia Bada

    Marketing, communications, sales, writing, and web management all come together when working on published pieces for Localourist, The Burg Weekender, The Burg Weekly and Williamsburg Families.

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